Privacy Policy

1. About Insteadly

Insteadly is a browser extension that surfaces more sustainable alternatives while you shop online, helping you make greener choices effortlessly.

2. Information We Collect

a. From the Website

• IP addresses
• Name and email address (in the future, if you sign up for a newsletter)

b. From the Browser Extension

• IP addresses
• Product information (title, price, category, etc.)
• Visited product URLs
• Search terms and page content
• User interaction data (e.g., clicks on suggestions)

c. Local Storage / Cookies

We use browser local storage and cookies for functionality and analytics.

3. How We Use Your Information

• To provide sustainable product suggestions
• To improve the extension and website experience
• To analyze usage patterns
• To send updates or newsletters (only if opted in)

4. Sharing and Disclosure

We do not sell your personal information.

We may share anonymous, aggregated data with partners. Some links may use affiliate tracking. We may disclose data when legally required.

5. Affiliate Links Disclosure

Insteadly may use affiliate links when suggesting alternative products. This means we may earn a small commission if you click on a product link and make a purchase. This does not affect the price you pay. These affiliate earnings help support the development and maintenance of the Insteadly extension and website. We always strive to provide recommendations that align with sustainability values, regardless of commission potential.

6. Cookies and Tracking Technologies

• Cookies are used on the website
• Google Analytics, PostHog, and other analytics tools are used for traffic analysis
• Affiliate tracking may apply to product links

7. Your Rights (California – CCPA)

California residents may:

• Request details about personal information we collect
• Request deletion of personal information
• Opt out of personal data sale (we don't sell personal data)

To exercise your rights, email: help.insteadly+privacy@gmail.com

8. Data Security

We take reasonable steps to secure your data, but no system is 100% secure.

9. Children's Privacy

The Insteadly Extension and website are not intended for users under 13. We do not knowingly collect data from children.

10. Changes to This Policy

We may update this Privacy Policy. Updates will be posted with the revised date.

11. Contact Us

Questions or requests?